Swatch Neon

To celebrate the launch of the NEON collection, the Swatch megastore on the Champs-Élysées dives back into the bright, bold world of the 80s.

For this activation, STRATUS delivers a dynamic piece of set design centred on light and movement. At the heart of the installation: an immersive LED display that sets the store’s rotunda alive and captures the attention of passersby from the avenue.

A backlit Morris column highlights the collection’s key pieces, while the mirror effects on the display stands extend the neon atmosphere around the rotunda. The screens, meanwhile, loop the new pieces in a rhythmic, colourful visual carousel.