Levi's

What could be more natural for the world leader in denim than to wrap its construction hoarding with one of its wardrobe's most iconic pieces?

During the renovation of its Champs-Élysées store, Levi’s turned this unavoidable moment into a genuine urban statement.

STRATUS designed and produced an extraordinary 3D installation: a 501® in XXL format, literally stitched into public space. A monumental piece of set design that catches the eye, leaves a lasting impression, and redefines the very image of a construction site.

Turning constraints into a lever for creation: that is our vision of urban set design.