Roger Vivier
The iconic Parisian buckle displayed on a monumental scale in the heart of the Golden Triangle.
The Brief / Context
To announce the hotly anticipated opening of its new Parisian address on the legendary rue du Faubourg Saint-Honoré, Maison Roger Vivier put its trust in Stratus. The brief? Handle the whole project from end to end — from design to installation — with an exceptional hoarding. The construction works had to be hidden behind a hoarding worthy of the brand’s elegance, able to rival the windows of the luxury houses next door.
The Creative Vision
Turning the wait into an event. We designed a temporary facade in vibrant red — a visual signature that catches the light and the eye, day and night. At the centre of this vertical showcase, the Maison’s iconic pump and famous buckle take centre stage in XXL format. More than a hoarding, it’s a life-size teaser that turns the street into a runway and asserts Roger Vivier’s presence even before the doors open.
Stratus' Technical Expertise
This project shows our ability to support the greatest luxury houses with a complete turnkey service in a highly constrained urban environment.
