Longchamp — St Honoré

As the holiday season approached, Maison Longchamp wanted to bring a touch of magic to its iconic store at 404 rue Saint-Honoré. The brief entrusted to Stratus: design a winter decor that would reveal the natural elegance of the facade while creating captivating visual animation for passersby once night falls.

Poetry meets scale. We imagined a shower of stylised snowflakes in varying sizes, gently settling across the building’s storeys. While the decor dresses the stone lightly by day, it truly comes alive after dark. The structures light up and shimmer, turning the store into a warm, magical beacon at the heart of one of the capital’s most prestigious streets.