Longchamp
Taking a stand on the world's most beautiful avenue.
The Brief / Context
During the transformation of its iconic store on avenue des Champs-Élysées, Maison Longchamp called on Stratus to hide the construction site behind an installation worthy of its prestige. The challenge: maintain maximum visibility and assert the brand's presence at the heart of Paris, while respecting the strict work constraints of this high-traffic location.
The Creative Vision
A bold choice that is impossible to miss. We dressed the structure in a massive colour block using Maison Longchamp's signature "Energy" green. Against this vibrant backdrop, the famous Longchamp horseman leaps forward and multiplies in an elegant run that energises the entire facade. It becomes a genuine colourful breath of air, contrasting with the surrounding Haussmann architecture and imposing itself in the field of view, all the way to the Arc de Triomphe.
Stratus' Technical Expertise
Beyond its aesthetic impact, this project is a genuine logistical and technical feat.
Demanding colourimetry
Very large-format printing required perfect calibration to guarantee absolute fidelity of the brand's emblematic green across an XXL surface.
Complex installation
Fitting the tensioned canvas onto the scaffolding, in the very heart of the capital's busiest avenue, required meticulous planning from our teams (safety, off-hours operations, perfect canvas tension for optimal weather resistance).
