Capgemini
When rugby steps out of the frame
For the 2023 Rugby World Cup, Capgemini — a major partner of the event — wanted to make a lasting impression and assert its support for the tournament in spectacular fashion.
Its Paris headquarters was transformed into a living emblem of the competition, seen by thousands of passersby every day.
Transforming space into emotion, identity into experience.
Our mission: shape the visual impact.
Stratus led the project's full creative direction, designing a unique wrap that merges the Rugby World Cup's graphic universe with Capgemini's premium identity.
Every creative choice — colours, typography, proportions, interactions with the architecture — was made to deliver one clear message: embody rugby's energy and values through a bold visual statement.
A transformed headquarters, spectacular visibility and a shared sense of pride — inside and out.
This wrap enabled Capgemini to play a role in the tournament's collective story, while reinforcing its image as a committed and visionary partner.
