Printemps

New logo, new colour: a few months ago, @printemps unveiled its new brand identity — a strong, bold and resolutely contemporary visual signature.

To support this strategic turning point, Stratus designed a bespoke piece of urban set design, conceived to bring out the iconic facades of the department store’s Block 1 and Block 2. On rue Caumartin, a green, monochrome and immersive “bridge” acts as a visual thread linking the two buildings.

Adhesives, rigid structures in recycled materials, custom neon: every element of the installation was designed with care to combine creativity, sustainability and visual impact.

A committed project that brings Printemps’ renewed identity into public space with elegance and character.