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Rolex

Rolex turns waiting into impact.

CREATIONDESIGNPRODUCTIONDELIVERY
Stratus set design — Rolex

Rather than hiding its construction site behind a classic hoarding, @rolex chose to turn this transition into a powerful communication tool. To announce the upcoming opening of its boutique on rue de Sèvres, the brand turned to Stratus to design and produce a bespoke hoarding worthy of its image.

Rolex hoarding on rue de Sèvres

Every boutique opening comes with construction work — but also a unique opportunity to speak up.

Conceived as a genuine extension of the Rolex universe, this installation combines elegance, precision and visual impact.

Bespoke Rolex wrap
Rolex hoarding detail

What if you too turned your construction periods into a strategic statement for your brand?

Rolex hoarding in the brand’s colours
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Sopra Steria

Sopra Streria

Creative direction • Design / Graphics • Fabrication • Prototyping • Printing • Installation • Outdoor

Stratus set design — Sopra Steria